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Insa Mohr and Jochen Mueller, co-founders of Lever VC portfolio company Mooji Meats
Lever VC invests across the alternative protein category and is open to select deals in the upgraded animal protein sector.
For product- driven companies such as plant-based meat and dairy brands, we look to invest early in companies that are #1 or #2 in quality in their broad geographic region, in product categories with large total addressable markets that are not overly competitive, and that have demonstrated early sales traction and strong weekly unit turnover.
For technology-driven companies we look to invest as early as possible in global or regional pioneers of technologies that create ingredients, inputs or products that generate significant improvements in taste, texture and functionality—or similarly significant consumer benefits—and that have a clear path to market-accessible price points.
In all categories we look for reasonable deal terms and fantastic founding teams with the work ethic, good judgement, intelligence and self-awareness needed to build an incredibly successful company.
Plant-based burgers from Lever VC portfolio company The New
Mycoprotein-based chicken alternative from Lever VC portfolio company The Better Meat Co
The Fund taps its extensive network of investors in the category to help portfolio companies raise follow-on rounds with value-add partners. We utilize our connections with leading food companies around the globe to help portfolio companies secure product development, scale-up and sales partnerships. And we draw from years of experience investing across scores of companies in the alternative protein category (and reviewing thousands more) to advise on commercial and marketing strategies.
Lever VC prefers to lead or co-lead rounds and to take board or board observer seats when possible, although neither is required.
Lever VC and key Partners at Lever VC have co-invested in alternative protein companies alongside leading food corporates and private equity funds.
